ApepA Advisors LLC is an independent, fee-only Registered Investment Adviser organized in the State of Michigan. The firm is owned and led by its principal, Corey Kienholz.
Before founding ApepA Advisors, Corey spent twenty-seven years with a Fortune 100 company — experience that shaped the discipline, accountability, and long-term thinking he brings to every client relationship. He made his first equity investment at age sixteen, and that curiosity about investing, compounding, and markets has never faded.
Corey is a longtime resident of Traverse City, with roots in Northern Michigan dating back to childhood summers on Lake Charlevoix. That connection to the region shapes how he works, with an emphasis on community, stewardship, and trust.
ApepA's approach is grounded in five guiding principles: Arete (excellence), Phronesis (practical wisdom), Eunoia (goodwill), Pistis (trust), and Aletheia (truth and transparency). No investment question is too small or too complex to ask.